SoYoung

Toronto, Canada

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Catherine Choi had a light bulb moment when she was trying to hold her son Noah and search through her black hole of a diaper bag. So she designed a new type of diaper bag that made organizing (and finding) things much easier. Besides stylish & functional diaper bags, her company SoYoung produces lunch boxes, cooler bags, and backpacks. Catherine (SoYoung is her Korean name) lives in Toronto, Canada with her husband and three sons.

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